The 3% Conference

Where are all the Donna Drapers?

Women control 80% of consumer spending, yet don’t feel advertisers understand them. Could it be because only 3% of advertising creative directors are women?

In a world where ad dollars have to work harder than ever, brands know they cannot woo the gatekeepers of $4.3 trillion of spending by using messaging created – or green lighted – almost solely by men.

It’s time for change.

Join us for a long overdue conversation about why advertising remains a boys club in a woman’s world. This will not be a gripefest.

We will problem solve, story tell, trend watch and square off with some of the best minds in advertising, gender research, and human resources.