Only 3% of all Creative Directors in advertising are women. In a world where women influence 80% or more of consumer spending, this is business suicide. The mission of The 3% Conference is to build the business case for diversity by championing female creative talent and leadership by offering content, community and professional development. Our movement includes: a 2-day conference in San Francisco; multi-city road shows throughout North America; a vibrant online community; a live Super Bowl event; a student scholarship fund; a creative award; and a business blog to support the crusade.
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