"You can (and should) watch Cindy Gallop’s 3% Conference keynote speech. It’s perhaps the best 31 minutes you can devote to understanding the ways that advertising is broken and our best hopes for fixing it."
The SF Egotist
Until The 3% Movement came along, only 3% of all U.S. Creative Directors were women. In a world where women influence upwards of 80% of consumer spending and 60% of social media sharing, this is business suicide. Through a mix of content, community and professional development, we've helped raise the number of female CDs to 11% while giving agencies a clear road map of ways to champion female creative talent and leadership. Our movement includes a 2-day annual fall conference, one-day MiniCons in cities around the world, a vibrant online community, a live Super Bowl Tweetup, a student scholarship fund, a business blog and more.
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