WATCH + LEARN

Below are some popular sessions from our annual conference, plus some other videos highlighting key 3% initiatives. To see all sessions, visit (and subscribe) to our YouTube channel.

Embedded thumbnail for The 2015 3% Conference Highlights

The 2015 3% Conference Highlights

Thanks to Facebook for capturing key moments from our 2015 Annual Conference in this wonderful sizzle reel.

Embedded thumbnail for Kat Gordon Opening Remarks at 2015 3% Conference

Kat Gordon Opening Remarks at 2015 3% Conference

Kat Gordon, the Founder of 3%, welcomes attendees to the fourth annual 3% Conference and sets the stage for what's to come over the next two days... and over the next year.

Embedded thumbnail for Deborah Gillis Keynote at 2015 3% Conference

Deborah Gillis Keynote at 2015 3% Conference

Nothing hastens diversity on the agency front faster than a client who demands it.

Embedded thumbnail for Chris Edwards Keynote at 2015 3% Conference

Chris Edwards Keynote at 2015 3% Conference

HEADLINE: EVP/Creative Director Gives It All Up To Write Memoir. SUBHEAD: His story of gender transition as a creative inspires laughter, tears and great insight. COPY: Don't miss this session.

Embedded thumbnail for Michael Kimmel Keynote at 2015 3% Conference

Michael Kimmel Keynote at 2015 3% Conference

Men can – and should – support gender equality. Hear how, from one of the leading researchers and writers on men and masculinity in the world today.

Embedded thumbnail for Jennifer Siebel Newsom Keynote at 2015 3% Conference

Jennifer Siebel Newsom Keynote at 2015 3% Conference

In year one of The 3% Conference, Jennifer Siebel Newsom — writer, director and producer of Miss Representation, addressed the current climate of American media, its harmful effects on young women,

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Cindy Gallop 2015 Closing Keynote

A rousing closing keynote from the inimitable Cindy Gallop about the ways we can secure hard, tangible results for the ad industry.

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I Wish I'd Done That

Some campaigns stand apart. They don't just win awards, they win fans.

Embedded thumbnail for "Manbassadors" Panel from 2015 3% Conference

"Manbassadors" Panel from 2015 3% Conference

Men who champion women and apply gender intelligence into the workplace are amazing. We call them Manbassadors. Hear from some key men about how they run their agencies to be better for everyone.

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We Tried That

A part-time position for a CD returning from maternity leave. A wage equity audit + salary recalibration. An agency-wide mindful meditation experiment. A global gender balance initiative.

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What Women Really Want

We polled the 3% Community in perhaps the largest survey ever about what creative women really want to stay -- and progress -- in their agencies. The results will surprise you.

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CMO Roundtable

What do CMOs look for in agency partners? What technologies and trends get them most excited? And how do they up the inclusiveness of their marketing messages?

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3% REturnships

A gap in a resume no longer has to mean a career chasm.

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I Know How She Does It

“Having it all” has become the subject of countless books, articles, debates, and social media commentary, with passions running high in all directions.

Embedded thumbnail for Rachel Thomas Opening Remarks Day 2

Rachel Thomas Opening Remarks Day 2

Rachel Thomas, Cofounder and President of LeanIn.Org, delivers the opening remarks for Day 2.

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Next Creative Leaders

In 2015, The One Club and The 3% Conference partnered to seek out and honor the ten future faces of creativity—the "Next Creative Leaders.” We’ll introduce you to four of them and give insight into

Embedded thumbnail for Recruiting: What Role Should Diversity Play?

Recruiting: What Role Should Diversity Play?

“Why aren’t we seeing more diverse candidates?” This refrain echoes through HR departments of agencies worldwide.

Embedded thumbnail for The Benefit of Diversity is Diversity

The Benefit of Diversity is Diversity

The upside of diversity is almost limitless. Yet too few agencies understand how to embrace diversity in all its fullness.

Embedded thumbnail for The 3% Conference Sizzle Reel

The 3% Conference Sizzle Reel

An overview of the phenomenon that's changing the face of advertising.

Embedded thumbnail for Kat Gordon Closing Remarks

Kat Gordon Closing Remarks

3% Founder Kat Gordon summarizes the day's highlights and announces the 2015 winners of The 3 Cheers Award.