2017 Super Bowl Tweetup

What do female creatives have to say about Super Bowl spots on the biggest ad spend day of the year?

Find out on February 5.

Back by popular demand, The 3% Conference is hosting our fourth annual Super Bowl Tweetup. We’re inviting female creatives from all over the country to tweet in real-time their reactions to the ads, using the hashtag #3percentsb. Why? Because women watch equally and buy and share socially in greater numbers than men on Super Bowl Sunday. That means that ads with female appeal are the best return on a $5 million price-tag. And who better to judge the ads than female media-makers who know what goes into the making of a Super Bowl Spot?

Here’s how much fun this event is:

In 2017, many agencies are hosting live events in key cities with 3% team members at the helm:

San Francisco
Digitas LBi
3% CCO Lisen Stromberg + 3% Social Strategy Lead Laurel Stark Akman + other Bay Area creatives. Also joining us will be the team from The Representation Project.

Los Angeles
3% Founder, Kat Gordon and other LA creatives

3% Producer, Andrea Nordgren and other Detroit creatives

3% Design Director, Jenny Bergman + other Boston creatives

Miami Ad School
3% PR Director, Nancy Vaughn, 3% Chief Knowledge Officer, Erin Carpenter + Miami creatives and students

If you'd like to weigh in on which Super Bowl spots you think score big and which deserve to get sacked, join us. Download our scorecard before the game and tweet your impressions from your living room using the hashtags #3percentsb, #mediawelike and #notbuyingit (in partnership with our friends at The Representation Project who will attend our SF event).

Let’s top our game-time high 59 million impressions of our hashtags!


Press from Previous Tweetups

Super Bowl Commercials Are Finally Showing Strong Women And It's About Time, Mashable

There's an Easy Way to Score Sexism in Super Bowl Commercials, Yahoo News

3% Conference Orchestrating Super Bowl Tweetup, Mediapost

How to Super Bowl #LikeAGirl, CNN

Super Bowl Tweetup with call out sexist ads, Chicago Tribune

Super Bowl Ads Low on Testosterone, High on Cultural Awareness, Adweek