Lori Senecal

Lori Senecal

Global CEO


Lori Senecal

In her role as Global CEO, Lori oversees CP+B’s global growth, managing the coordination of the firm's nine international office. Lori’s leadership and strong focus on talent led Advertising Age to recognize CP+B among the “Creativity Innovators of the Year” while naming Lori among only four “Agency Executives to Watch” in 2016. Most recently, she was featured on Adweek’s Power List, which showcased the top leaders in marketing, media and tech.

Prior to her current role, Lori served as Global Chairman and CEO of KBS. Under her leadership, KBS grew from a 250—person domestic agency to over 900 people worldwide. Prior to KBS, Lori served as President of the flagship New York office of McCann Erickson and previously, as Global Chief Innovation Officer for McCann Worldgroup.

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