The 3% Movement invited our community to share their experiences and stories via our “Elephant on Madison Avenue”* survey. Nearly 600 women told us in excruciating detail what it is like to be a woman in advertising. The results speak for themselves.
Changing the ratio can start in the classroom. Download this guide for faculty and start the conversations among students now.
In honor of Mother's Day, here are some microactions to support parenthood in agencies. How many are you doing?
As we move from a campaign focused on raising awareness to a movement committed to activation, we decided to conduct a baseline study of the women in the 3% community.
We can all help #changetheratio - one microaction at a time. Download and share this list of 100 things that you, your company and your client can do right NOW.
Have a Mandassador in your life? Download our BINGO card and find out.
A 2014 study of women serving as Creative Directors.
by Faith Popcorn, The Huffington Post
by Tiffany Rolfe, AdAge
by Brian Morrissey, Digiday
by Richard Lapchick, ESPN.com
by Avivah Wittenberg-Cox, Harvard Business Review
The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future
by John Gerzema and Michael D'Antonio
by Jennifer Siebel Newsom
Killing Us Softly
by Jean Kilbourne