London

After years of taking the US market by storm and helping raise the 3% number (of female CDs) to 11%, The 3% Conference is proud to makes its debut in Europe on Friday, June 12 at the InterContinental Park Lane London. In addition to a full day of keynotes, panels, networking and professional development, our London MiniCon includes a welcome cocktail party on Thursday, June 11 from 6:30 - 9 pm hosted at BBH's London offices (at 60 Kingly Street, London). If you are traveling, please take advantage of our discounted room rate at the Intercontinental Park Lane.

Lastly, this event relies on the support of brand and agency sponsors. Get involved. Download our sponsorship pack.

8:00 am - 9:00 am

Breakfast

Sponsored by JWT.

9:00 am - 10:00 am

Opening Keynote: "Meet The Future Of Creativity"

3% Founder, Kat Gordon, introduces the UK to a movement that has taken the US ad world by storm. Through a mixture of storytelling and video, you’ll learn why this movement matters, how it’s gained such swift traction, and what the London market can do to harness its momentum.

Kat Gordon

Kat Gordon

Founder, The 3% Conference

10:00 am - 11:00 am

Panel Discussion: "Which European Country Are You? The Female Leadership State Of The Union"

Does the representation of women in creative leadership in advertising differ country to country? Ad Professor, Jean Grow, studied the issue in 50 countries and published her findings. She’ll share the takeaways and lead a discussion with three female European CDs about what life is like in their ad markets.

Moderator

Jean Grow

Jean Grow

Professor of Advertising, Marquette University

Panelist

Leila El-Kayem

Creative Director, The Adventures of, Berlin

Panelist

Christina Knight

Christina Knight

Creative Director, INGO, Stockholm

Panelist

Emma De La Fosse

Emma De La Fosse

Chief Creative Officer, OgilvyOne WW

11:00 am - 12:00 pm

Panel Discussion: “Manbassadors: Men Who Love Women Creatives + Why”

Hear from men who are supporting gender diversity in their own agency ranks in the UK, and what how their actions are supporting the bottom line. We'll also play a game of Manbassadors BINGO from the stage, highlighting micro-actions all men can do in their agencies.

Moderator

Kate Stanners

Kate Stanners

Creative Partner, Saatchi & Saatchi

Nils Leonard

Nils Leonard

Chairman/CCO, Grey London

Russell Ramsey

Russell Ramsey

Executive Creative Director, J. Walter Thompson

Daren Rubins

Daren Rubins

Chief Executive Officer at PHD

Panelist

Nick Bailey

Nick Bailey

CEO + ECD at Isobar UK

12:00 pm - 1:15 pm

Lunch

1:00 pm - 2:15 pm

Speed Mentoring

Sponsored by TBWA. In each Speed Mentoring session, 15 CDs and 15 Creatives meet in a fast-paced setting, asking and answering questions, with the option of making a long-term connection. See who's participating. Learn more.

1:15 pm - 2:00 pm

Afternoon Keynote: You’ve come a long way baby. Or have we?

A look back in history at the portrayal of women in advertising to see what has changed … and what hasn’t, and why. This presentation urges us not to be ‘lazy participants’ in the way we write women into advertising, but rather learn from the brands who get it wrong, and those getting it right.

Caitlin Ryan

Group Executive Creative Director, Karmarama

2:00 pm - 2:10 pm

“A Letter to All Women Who Have Been Told to Quiet Down"

Performance of a spoken-word piece, by the author.

Mohadesa Najumi

Mohadesa Nujami

Writer, political scientist and intersectional feminist

2:15 pm - 3:30 pm

Afternoon Panel: “Shaking the Tree”

Hear from an esteemed panel of senior women — on both the agency and client side — about the future they envision and how they’re making it a reality. Will include a live Q&A.

Moderator

Karen Fraser

Karen Fraser

Director, Credos & Strategy Director, Advertising Association

Laura Jordan Bambach

Laura Jordan Bambach

Creative Partner at Mr President

Kati Russell

Kati Russell

Co-Founder at The GirlHood

Anjali Ramachandran

Head of Innovation at PHD UK

Roisin Donnelly

Roisin Donnelly

Brand Director at P&G Northern Europe

3:30 pm - 4:00 pm

Networking Break

Sponsored by GREY.

3:30 pm - 4:00 pm

Portfolio Review

Sponsored by Adobe.

4:00 pm - 5:00 pm

Closing Keynote: “Why The Future Of Advertising Is A Horror Movie (But Not In The Way You Think)”

Ad legend Cindy Gallop, keynoter at all three national 3% Conferences in the US, brings her wit and wisdom to London.

Cindy Gallop

Cindy Gallop

Founder, MakeLoveNotPorn, IfWeRanTheWorld

5:00 pm - 5:15 pm

Closing Remarks: Kat Gordon

5:30 pm - 7:00 pm

Champagne Toast + Cash Bar

June 12, 2015

9:00 am - 7:00 pm

Register Now

Sponsored by: 

adobe

BBH London

Campaign UK

Grey London

J. Walter Thompson

TBWA

IdeaPaint

Creativepool

Directions: 

Intercontinental Park Lane
1 Hamilton Place
London
W1J 7QY
United Kingdom

MiniCons

4/30/15

6/12/15

9/9/15

9/24/15

8/30/16

5/18/17