The event that has taken 15 U.S. cities (plus London + Toronto) by storm finally comes to Detroit! Started as a passion project to spotlight a huge business opportunity -- the lack of female creative leadership and its impact on connecting with an overwhelmingly female marketplace -- the 3% Conference is giving agencies and brands a new road-map towards diversity.

Come discover how our unique brand of microactions + manbassadors + mentorship and professional development are making real change, helping to up the number of female CDs from 3% to 11% in just a few short years. Our Detroit event will have a special focus on the automotive industry.

8:15 am - 9:00 am

Arrival + Continental Breakfast

9:00 am - 9:15 am

Welcome and Introductions

Eric Weisberg, Doner CCO, greets the crowd and prepares us for the day ahead.

Eric Weisberg

Global Chief Creative Officer

9:15 am - 10:00 am

Keynote: Why 3% Is a Big Deal for Us All

Diversity = Creativity = Profitability. That’s the drumbeat of the 3% Movement. Hear how far-reaching this business mantra extends, and how it is revolutionizing the way agencies do business.

Kat Gordon

Kat Gordon

Founder, The 3% Movement

10:00 am - 10:45 am

Does That Happen Here?

A panel of creative leaders from the Detroit market localize and personalize the issue of diversity.


Karen Cathel

SVP, ECD at Doner

Aaron Doyle

ACD at Huge

Tiffany Moy-Miller

Tiffany Moy-Miller

VP GCD at MRM//McCann

Anita Salomon


Eric Thomas

Brand Strategist and Senior Partner, Saga Marketing

10:45 am - 11:15 am

Networking Break

11:15 am - 11:55 am

What’s Your Legacy?

Through tragedy came clarity for Madonna Badger, CCO of Badger + Winters and creator of the #WomenNotObjects campaign. Listen to how she survived the unthinkable to find her life’s purpose – a rally cry we all need to hear and heed.

Madonna Badger

Madonna Badger

CCO, Badger + Winters

11:55 am - 12:30 pm

Keynote: "My Life Brief"

Bonnie Wan

Partner, Head of Strategy, Goodby Silverstein

12:30 pm - 1:30 pm


1:30 pm - 2:15 pm

Manbassadors: Celebrating Men Who Champion Women

Men are not only NOT the problem, but they’re a critical part of the answer. Hear how three different leaders are paving the way for more diverse leadership in their ranks.


Alyssa Altman

Vice President and Regional Business Lead, North Region, SapientRazorfish

James Ward

Chief Strategy Officer, Doner

Kevin Wertz

CEO, Campbell Ewald

2:15 pm - 3:15 pm

Breakouts: Choose one of the following:

Fireside Chat: Solve for Motherhood = Solve for Millennials

Ideal worker bias, conscious and unconscious bias, motherhood bias, flexibility bias, “second shift” bias, and ideal mother bias – the list is long of the hurdles for working mothers. Companies that combat these and create more inclusive cultures win with everyone, especially moms + Millennials (64 million of whom will become parents themselves in the next decade). Join 3% COO, Lisen Stromberg, author of “Work Pause Thrive: How to Pause for Parenthood Without Killing Your Career” as she sits in conversation on these important topics.


Panel: Touchdown! Super Bowl Sunday Success Stories

Advertising has always been a mirror into culture, and the Super Bowl remains one of the last broadcasts that Americans, in large numbers, tune in to in real time. More than one in three citizens watch, typically in social situations, often while sharing via social networks, making it a unique microcosm of American life.

3%’s Super Bowl Tweetup reveals consumer sentiment in real-time and drives awareness of what works on advertising’s biggest spend day of the year. Auto advertisers stole the show this year + we’ll do a slo-mo replay of what worked + why.

Shameka Brown Barbosa

Shameka Brown Barbosa

Creative Director, The Brown Scribe

Scott D. Lange

Group Creative Director, Google, Inc.

Lisen Stromberg

COO, The 3% Conference

Tonia Lowe

Group Strategy Director, Venables Bell & Partners

Chris Handyside

Chris Handyside

VP/Creative Director Engage M1

3:15 pm - 3:30 pm

Bathroom Break

3:30 pm - 4:15 pm

Panel: Good for Them

Clients and agency folks at the frontlines of creating inclusive work environments, campaigns and partnerships share what they're doing and (hopefully) inspire others to do the same.


Deadra Rahaman

Senior Group Account Director, Spike DDB


Lisa Schoder

US Integrated Marketing and Media Lead, Ford


Amy McNeil

Senior Digital Marketing Manager, Fiat Chrysler Automobiles

Naveen Passey

Naveen Passey

CFO/COO, Doner

4:15 pm - 5:00 pm

Closing Keynote: “My Life as a White Guy”

Author and former chief creative officer Valerie Graves spent decades creating award-winning ad campaigns, from using hip-hop artist Ludacris to sell Pontiac cars to featuring Steve Harvey in Burger King spots and helping to re-introduce the Buick brand.

In her first book, Pressure Makes Diamonds: Becoming The Woman I Pretended To Be, Graves paints the picture of a determined woman who faked it till she made it—and made it big--as an authentic Black female creative. She’ll share stories of her journey as a teenage mother who fought her way out of the projects of Pontiac, Michigan into advertising in Detroit during the 1970s, then rose to national prominence in New York as one of the Advertising Age 100 Best and Brightest.

Valerie Graves

Author, "Pressure Makes Diamonds: Becoming the Woman I Pretended to Be."

5:00 pm - 6:30 pm


May 18, 2017

8:15 am - 6:30 pm

Register Now

Sponsored by: 




Campbell Ewald




McCANN Detroit


Waterview Loft
130 E. Atwater Street
Detroit, MI 48226
United States

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