The event that has taken 15 U.S. cities (plus London + Toronto) by storm finally comes to Detroit! Started as a passion project to spotlight a huge business opportunity -- the lack of female creative leadership and its impact on connecting with an overwhelmingly female marketplace -- the 3% Conference is giving agencies and brands a new road-map towards diversity.

Come discover how our unique brand of microactions + manbassadors + mentorship and professional development are making real change, helping to up the number of female CDs from 3% to 11% in just a few short years. Our Detroit event will have a special focus on the automotive industry.

8:15 am - 9:00 am

Arrival + Continental Breakfast

9:00 am - 9:15 am

Welcome and Introductions

Eric Weisberg, Doner CCO, greets the crowd and prepares us for the day ahead.

9:15 am - 10:00 am

Keynote: Why 3% Is a Big Deal for Us All

Diversity = Creativity = Profitability. That’s the drumbeat of the 3% Movement. Hear how far-reaching this business mantra extends, and how it is revolutionizing the way agencies do business.

Kat Gordon

Kat Gordon

Founder, The 3% Movement

10:00 am - 10:45 am

Does That Happen Here?

A panel of creative leaders from the Detroit market localize and personalize the issue of diversity.

Tiffany Moy-Miller

Tiffany Moy-Miller

VP GCD at MRM//McCann

Anita Salomon



Karen Cathel

SVP, ECD at Doner


Aaron Doyle

ACD at Huge

10:45 am - 11:15 am

Networking Break

11:15 am - 11:55 am

What’s Your Legacy?

Through tragedy came clarity for Madonna Badger, CCO of Badger + Winters and creator of the #WomenNotObjects campaign. Listen to how she survived the unthinkable to find her life’s purpose – a rally cry we all need to hear and heed.

Madonna Badger

Madonna Badger

CCO, Badger + Winters

11:55 am - 12:30 pm

Fireside Chat: “TBD”

12:30 pm - 1:30 pm


1:30 pm - 2:15 pm

Manbassadors: Celebrating Men Who Champion Women

Men are not only NOT the problem, but they’re a critical part of the answer. Hear how three different leaders are paving the way for more diverse leadership in their ranks.


Kevin Wertz

CEO, Campbell Ewald


James Ward

Chief Strategy Officer, Doner


Alyssa Altman

Vice President and Regional Business Lead, North Region, SapientRazorfish

2:15 pm - 3:15 pm

Breakouts: Choose one of the following:

Fireside Chat: Solve for Motherhood = Solve for Millennials

Ideal worker bias, conscious and unconscious bias, motherhood bias, flexibility bias, “second shrift” bias, and ideal mother bias – the list is long of the hurdles for working
mothers. Companies that combat these and create more inclusive cultures win with everyone, especially moms + Millennials (64 million of whom will become parents
themselves in the next decade). Join 3% COO, Lisen Stromberg, author of “Work Pause Thrive: How to Pause for Parenthood Without Killing Your Career” as she sits in conversation on these important topics.


Panel: Touchdown! Super Bowl Sunday Success Stories

Advertising has always been a mirror into culture, and the Super Bowl remains one of the last broadcasts that Americans, in large numbers, tune in to in real time. More than one in three citizens watch, typically in social situations, often while sharing via social networks, making it a unique microcosm of American life.

3%’s Super Bowl Tweetup reveals consumer sentiment in real-time and drives awareness of what works on advertising’s biggest spend day of the year. Auto advertisers stole the show this year + we’ll do a slo-mo replay of what worked + why.

3:15 pm - 3:30 pm

Bathroom Break

3:30 pm - 4:15 pm

Panel: Brands on Board

Automotive clients speak up about the importance of diversity to creativity and profitability.

4:15 pm - 5:00 pm

Closing Keynote: “My Life as a White Guy”

Author and former chief creative officer Valerie Graves spent decades creating award-winning ad campaigns, from using hip-hop artist Ludacris to sell Pontiac cars to featuring Steve Harvey in Burger King spots and helping to re-introduce the Buick brand.

In her first book, Pressure Makes Diamonds: Becoming The Woman I Pretended To Be, Graves paints the picture of a determined woman who faked it till she made it—and made it big--as an authentic Black female creative. She’ll share stories of her journey as a teenage mother who fought her way out of the projects of Pontiac, Michigan into advertising in Detroit during the 1970s, then rose to national prominence in New York as one of the Advertising Age 100 Best and Brightest.

Valerie Graves

Author, "Pressure Makes Diamonds: Becoming the Woman I Pretended to Be."

5:00 pm - 6:30 pm


May 18, 2017

8:15 am - 6:30 pm

Register Now

Sponsored by: 




Campbell Ewald




Waterview Loft
130 E. Atwater Street
Detroit, MI 48226
United States

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