LEADERSHIP

Who's Crazy Enough to Do This?

Changing the world ain’t for sissies. Thankfully, the 3% team is made up of talented, impassioned individuals who won’t let up until we put ourselves out of a job. Until women make up 50% of creative directors, we’ve got a crew who’ll keep working their butts off, all led by founder Kat Gordon.

Erin St. Onge Carpenter

Chief Knowledge Officer

The 3% Movement

Erin is a marketing insights professional who has spent 15 years managing strategic projects across a range of industries. A staunch advocate for gender and racial equality, Erin specializes in research on women and multicultural populations. She is keenly aware of the lack of female representation throughout the research and creative process and is thrilled to be working toward achieving gender parity at creative agencies and beyond.

Kat Gordon

Kat Gordon

Founder

The 3% Movement

Kat has been called the “triple threat” of an entrepreneur, ad woman + marketing to women expert and was named One of 2013's "Top 10 Women to Watch" in Advertising Age. She spends much of her time attending other conferences to either deliver the 3% message to new communities (TEDx Women, Cannes, Creative Week) or to be on the lookout for speakers with the right mix of skills and stage presence to bring to 3%. She shapes the agenda, travels to keynote the road shows, runs our San Francisco Super Bowl Tweetup, chooses our student scholar and Three Cheers award winners, builds and strengthens sponsor relationships, and dreams up new ways to hasten change.

Lisen Stromberg

Chief Operating Officer

The 3% Movement

After a 20-year career in advertising and marketing, Lisen left the industry frustrated by the lack of support and encouragement for women both in the agency world and in the ads they created. She pivoted to become an award-winning journalist and author focusing on women and the workplace. Her forthcoming book, Work Pause Thrive: How to Pause for Parenthood without Killing Your Career, reveals how trailblazing women have disrupted the traditional career paradigm to achieve their personal and professional goals. Now Lisen's back to her roots helping make change so the representation of women can be fully realized both in-house and in the world at large.