Details: Category: Uncategorised; Published on Monday, 11 February 2013 21:52; Written by Super User; Hits: 1152

“Call it inertia, call it the 97% protecting their own, call it fear, call it whatever. It doesn’t matter. What’s important is that it is in your interest, Mr. and Mrs. Client, to change it. To demand more women in your agency’s higher ranks. Not because it’s the “right thing to do for women” (though it is), but because it will improve the creative product your agency is putting out the door every day.”

—FORBES

“Eleven is proud to sponsor The 3% Conference to show our belief in the critical business need for more female creatives in our industry. Talent
is what makes an agency, and female creatives
are in big demand and short supply.
This needs to change.”

—HEIDI TAGLIO, SF EGOTIST

“It’s hard to see how agencies can hope to create work that drives their clients’ businesses if they pretty much do it without the input and sensibilities of more than half the world’s population.”

—BRIAN MORRISSEY, DIGIDAY

“My hope is that we can give Kat Gordon, the visionary behind the 3% Conference, a massive branding problem at next year’s event. Let’s make her change the signage, the flyers, the web site, everything. Because, with our help, in 2013 she’ll be calling it the ‘10% Conference.”

—FORBES

“Kat Gordon did every one of us huge service by bringing all of us together to start this conversation. The best thanks we could give back would be to simply continue that conversation, taking it even further so that with enough time, women generations from now won’t even remember being treated any differently.”

—GRAPHIC BIRDWATCHING

Venables Bell @venablesbell
“Women challenge the status quo
because we are never it.”
-@cindygallop #MoreDonnaDrapers

Jenny Storino @jennystorino
“I walked into a room full of men
to work on a maxi pad account...”
#Moredonnadrapers #3percentconf
http://t.co/4rslcayU

Women Presidents Org @womenpresidents
Women influence 80% of consmer
spending yet only 3% of ad creative
directors are women #MoreDonnaDrapers
(via @3percentconf)

Joanne Torres @torresparker
Will next year's @3percent be called
the 5% conference? I hope so. #moredon-
nadrapers

Jenny Storino @jennystorino
@3percentconf was the most inspirational conference I've ever been to, thnx for all the insight, power & knowledge #more-
donnadrapers

Kasia Wiser-Pratte @kasiawp
Terrific event, big applause to Kat for
bringing it to life! I'm still buzzing with
inspiration & empowerment to shake
to shake things up a bit

Jennifer L . Pozner @jennpozner
Surprisingly good time - and feel very good about the work done - at the @3percentconf today. Props+respect to @katgordon

Details: Category: Uncategorised; Published on Tuesday, 05 February 2013 20:01; Written by Super User; Hits: 2532

Early-bird registration is now open.
Buy your ticket by June 15 and:

save $150 on your ticket
get a signed copy of keynote speaker Scott Stratten's best-seller "UnMarketing"
ensure your attendance at an event that SOLD OUT in its first year

Online Ticketing for The 3% Conference 2013 powered by Eventbrite

Details: Category: Uncategorised; Published on Thursday, 10 January 2013 00:28; Written by Super User; Hits: 1347

2:30 – 3:20Breakout Session One CHOOSE FROM 1 of 3 SESSIONS

7:45 – 8:30	Registration and Continental Breakfast
8:30 – 10:05 General Session
8:30 – 8:45	Opening Remarks : Kat Gordon \| Founder of The 3% Conference
8:45 – 9:15	Morning Keynote: Cindy Gallop \| The High Costs of Living in a 3% World The shortage of women in CD roles isn’t a gender-equity issue, it’s a business issue. Women control 80% of consumer spending, yet report overwhelming dissatisfaction with the ways advertisers market to them. If more women have a hand in creating advertising, will female consumers feel more understood, respected and inclined to buy?
9:15 – 10:05	Top of the Food Chain \| Susan Hoffman, Margaret Johnson,Cynthia Maller, Joey Cummings Have We Really Come a Long Way, Baby? What do women who have achieved ECD or Global CD status know? Has the journey been hard? Is it gratifying? What sacrifices have they made along the way? What advice would they give rising female creatives about work/life balance?
10:05 – 10:30 Break
10:30 – 12:15	General Session
10:30 – 11:00	Interview \| Jennifer Siebel-Newsom, Jess Weiner Miss Representation: "You can’t be what you can’t see" The documentary "Miss Representation" exposes how American youth are being sold the concept that women and girls’ value lies in their youth, beauty and sexuality. How do the 3,000 marketing messages a girl sees every day affect her belief about her value in the world? Could having more women creating those messages result in a healthier media diet for all?
11:00 – 11:40	Our Own Worst Enemies \| Lori Nishiura Mackenzie, Christie Cordes, Barbara Mark, Dr. Lauren Tucker, Carol H. Williams What behaviors unwittingly work against women during interviews, concept sessions, pitches and performance reviews? How can you avoid these pitfalls and position yourself for advancement? We’ll weigh in with gender researchers from Stanford University’s Clayman Institute, creative recruiters, and executive business coaches.
11:40 – 12:15	Needed: More Cans in Cannes \| Ale Lariu, Karen Mallia - Moderator: Hélène Côté And the award goes to… a guy who created a campaign with guy appeal, as judged by a team of guys! What can Cannes, the Clios, the ADDYs and more do to balance the gender bias of award juries? How does the bias work against women’s visibility and mobility in the field? How might shows like The Golden Stilettos -- which celebrate female creativity in novel ways -- change the ratio?
12:15 – 1:30 Lunch
1:30 – 2:20	Afternoon Keynote \| Thomas J Jordan, Courtney Buechert - Moderator: Kat Gordon Guys Who Get It Hear from a panel of male clients and agency owners as they story-tell about how having female representation on their account and in their ranks has been prosperous.
2:20 – 2:25	Introduction of the Afternoon Breakouts: Kat Gordon, Founder of The 3% Conference
2:30 – 3:20	Afternoon Breakouts GEP Roundtable Attendees, Click Here
Breakout 1 Main Hall	Panel Discussion \| Paige Grossman, Christie Cordes, Liz Paradise Kristi Faulkner - Moderator: Christine Bronstein Is Birth the Death for CDs? No single factor causes a greater exodus of women from advertising than motherhood. The very thing that causes the problem – family unfriendliness of agencies – causes its result: family unfriendliness of ads. With moms being the most lucrative consumer segment out there, how can agencies afford to lose its female CDs to motherhood? What will it take to keep them?
Breakout 2 Up #1 room	How Digital Differs \| Kari Niles, Shira Bogart, Rebecca Rivera - Moderator: Ayesha Mathews-Wadhwa Digital Creative Directors face the same challenges as other women CDs do. But does their specialized digital expertise give them an advantage? Let’s explore what it means to be a Digital CD and whether Digital CDs are better positioned to climb the agency ladder and help their clients develop relevant, effective marketing experiences.
Breakout 3 Up #2 room	The Future of the Agency Workplace \| Sally Thornton, Will Burns, Shelli Strand What trends in talent recruitment and engagement strategies help increase the number of women in leadership and create a more practical work/life blend? Hear from a leading thought-leader on work and talent, plus from an agency founder who is rethinking everything from the pitch process to how creative teams collaborate.
3:30 – 4:20	Break Out Session Two CHOOSE FROM 1 of 4 SESSIONS
Breakout 1 Main Hall	Our Sisters Overseas \| Jean Grow Hear from a Ph.D. whose research exploring the under-representation of women in advertising creative departments has included dozens of interviews with female CDs all over the world, with special emphasis in Spain and Italy. Then watch a short video compilation of messages from Creative Directors in Asia, Europe, Australia and other nations that gives a glimpse into how women afar are faring.
Breakout 2 Up #1 room	Pay It Forward: Mentorship \| Cheeraz Gorman, Kammie McArthur, Nancy Hannon - Moderator: Tiffany Jonas Did you have a mentor? Are you one? If every female creative in a management role could help promote just five other women, each of those could help five more. Hear how it looks in practice, as told by a panel of champions who champion others.
Breakout 3 Up #2 room	Mastering Social Media \| Kathlene Mullens, Christie Cordes, Colleen DeCourcy - Moderator: Rebecca Rivera As Creative Directors, we use social media to help brands build relationships and sales. But do we crush it when it comes to building our own brand? In this session, we’ll dig into how to boost your career by getting the most out of social platforms like LinkedIn, Twitter, Facebook, and Pinterest.
Breakout 4 Lower Level of Leidesdorff	Genderize Your Marketing: What You Don't Know Could Cost You \| Noni Allwood, Holly Buchanan, Lori Nishiura Mackenzie, Erin Rebholz "Genderize Your Marketing: What You Don't Know Could Cost You" makes the business case for gender principles in marketing, including ideas on how to capitalize on the $7 trillion female consumer market. Panelists will review gender balance in advertising and in the teams producing marketing.
4:25 – 4:55	Closing Panel/Keynote \| Sam Jhans, Jennifer Pozner, Lauren Connolly, Loren Monroe-Trice - Moderator: Nancy Hill Be the Change You Want to See What do the agencies with the best track record for female leadership do differently? Learn how they’ve crafted diversity initiatives and how your agency can do the same.
4:55 – 5:00	Closing Comments: Kat Gordon, Founder of The 3% Conference
5:00 – 7:00 Cocktail Hour