Feminism is for Everyone: The Winning Pitch

Feminism is for Everyone: The Winning Pitch

October 28, 2013ByMindi Rosser

Vitamin W Contest 3 Percent Conference

Congrats to Mariam Guessous for winning the Feminism is for Everyone Creative Competition sponsored by Vitamin W, The 3 Percent Conference and Miss Representation!

The competition was intended to break misconceptions about feminism and communicate the movement in a new way. For Guessous, the project was a way for her to make sure the movement was seen in a positive and  all-inclusive light.

When Guessous, an art director at an advertising agency in New York, heard about the competition, she asked herself, “What’s wrong with [feminism]? Why are people not seeing it the way we see it?”

She said people often see feminism as something negative and exclusive. But for her, feminism is respectful of all peoples' opinions, and it is something she holds dear. So, she set off to solve the task at hand.

“This was my calling,” she said.

Being in advertising, where women are still a minority at the top, she said that diversity as a whole is something she is very passionate about.

She said her posters are the manifesto of a bigger campaign and represent diversity in the movement.

“I see this as just the beginning,” she said.

Guessous believes that a bigger discussion needs to be had as to why people don’t call themselves feminists and what we can do to break stigmas surrounding feminism.

“I really want people to ask themselves the question of, 'Am I or am I not [a feminist]?' It’s not a right or wrong answer. It's a choice,” she said.

One of the competition's judges, media critic Jennifer Pozner, who is the author of Reality Bites Back and the Executive Director of Women In Media & News, described the work as "simple, clear and focused. It invites people in, is pointed about those who want out and has a quiet strength about the direction forward."

Guessous said winning the competition is just the first step in a larger picture. She plans to take the inclusiveness of her posters to the next level and start a mini campaign to make feminism something everyone can agree with.

“A lot of people are feminist,” she said. “They just don’t want to admit it.”

Takeaway Thoughts from Mariam:

  • I believe that feminism is for everyone, and should be inclusive.
  • People should be proud to be feminist—Lets's change the perception.
  • Feminism, human rights, gay rights, diversity and inclusion all go hand in hand in my opinion.
  • Together, we can change the way people think about feminism. We all need to speak up, because if you're not part of the solution, you're part of the problem.
  • Finally, like the poster says, we need to move forward. With or without support, with or without obstacles. If we move together as a group, nothing will stop us and our efforts will be felt for years to come.

You are free--and encouraged--to download and share these images. 

Download here: Orange posterBlue poster and Green poster.

Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 Unported License.

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