Well, well, well.
Headlines today report that Kevin Roberts was just named Chairman of Beattie Group, a UK PR agency. They're pleased as punch: "We are delighted to have recruited one of the world’s most inspirational business minds to help us expand in the UK, North America and Australasia."
Happy New Year, 3 Percenters. You've been on my mind.
Five years in to the 3% Movement (can you believe it?), there's an interesting phenomenon we're seeing. Top female creative talent is in such hot demand that it's being poached. Creative women of color are even more in demand.
It's Mother's Day this weekend. The national average of women who are moms is 80% while only 38% of women in the advertising industry have kids. Our industry is especially punishing to mothers. To be clear: we need agencies to be friendlier to ALL women, kids or not. We can't up the numbers of female CDs without solving for many things, motherhood included.
I recently received an email from a female creative I’ve never met. She included a link to her portfolio and asked if I thought she “had a shot” at winning in The One Show’s One to Watch competition.
Truth? I didn’t look at her portfolio. But I did respond that YES, I thought she had a shot and she should definitely nominate herself.
This essay appears in the newest issue of Advertising Creative: Strategy, Copy & Design by Jean Grow and Tom Altstiel. 3% Founder, Kat Gordon, contributed it as a "War Story" to showcase the many failures we face in advertising. We're good at crowing about our successes, but it's important for emerging creatives to know that some days will suck.
Kat Gordon interviews Mark Barden about his new book, A Beautiful Constraint: How to Transform Your Limitations into Advantages, and Why It's Everyone's Business, and how its principles can be applied to female creatives and leaders.
On National Women’s Day, it seems more than appropriate to reflect on diversity, inspiration, no ceilings, wage gap, mentorship, bias, empathy—recurrent themes at last month’s Lead On conference. In the heart of Silicon Valley, more than 5,000 gathered for Watermark’s inaugural conference.
What does the 3% movement stand for? Where is it headed?
We interviewed Chris Edwards, copywriter and creative director and soon-to-be-published memoir author, who inspires people to be true to themselves and have the courage to make difficult changes in their lives. We spoke about his story of changing his gender, using his sense of humor during those awkward moments and creating his own successful rebranding campaign.