Kat Gordon

Kevin Roberts has a new job. Cindy Gallop still doesn't have an apology.

January 10, 2017ByKat Gordon

Well, well, well.

Headlines today report that Kevin Roberts was just named Chairman of Beattie Group, a UK PR agency. They're pleased as punch: "We are delighted to have recruited one of the world’s most inspirational business minds to help us expand in the UK, North America and Australasia."

My 2017 Wish for 3 Percenters.

January 2, 2017ByKat Gordon

Embedded thumbnail for My 2017 Wish for 3 Percenters.

Happy New Year, 3 Percenters. You've been on my mind.

Another agency poach your female CD? Here's what to do.

July 1, 2016ByKat Gordon

Five years in to the 3% Movement (can you believe it?), there's an interesting phenomenon we're seeing. Top female creative talent is in such hot demand that it's being poached. Creative women of color are even more in demand.

In Time for Mother's Day: 20 Microactions to Support Moms in Your Agency

May 5, 2016ByKat Gordon

It's Mother's Day this weekend. The national average of women who are moms is 80% while only 38% of women in the advertising industry have kids. Our industry is especially punishing to mothers. To be clear: we need agencies to be friendlier to ALL women, kids or not. We can't up the numbers of female CDs without solving for many things, motherhood included.

Give fewer f**s, enter more competitions.

April 12, 2016ByKat Gordon

I recently received an email from a female creative I’ve never met. She included a link to her portfolio and asked if I thought she “had a shot” at winning in The One Show’s One to Watch competition.

Truth? I didn’t look at her portfolio. But I did respond that YES, I thought she had a shot and she should definitely nominate herself.

War Story: My Worst Experience in Advertising.

March 22, 2016ByKat Gordon

This essay appears in the newest issue of Advertising Creative: Strategy, Copy & Design by Jean Grow and Tom Altstiel. 3% Founder, Kat Gordon, contributed it as a "War Story" to showcase the many failures we face in advertising. We're good at crowing about our successes, but it's important for emerging creatives to know that some days will suck.

Mark Barden: A Beautiful Constraint

May 28, 2015ByMindi Rosser

Kat Gordon interviews Mark Barden about his new book, A Beautiful Constraint: How to Transform Your Limitations into Advantages, and Why It's Everyone's Business, and how its principles can be applied to female creatives and leaders.

Takeaways: The Lead On Conference for Women 2015

March 12, 2015ByMindi Rosser

On National Women’s Day, it seems more than appropriate to reflect on diversity, inspiration, no ceilings, wage gap, mentorship, bias, empathy—recurrent themes at last month’s Lead On conference. In the heart of Silicon Valley, more than 5,000 gathered for Watermark’s inaugural conference.

The 3% Manifesto

February 26, 2015ByKat Gordon

What does the 3% movement stand for? Where is it headed?

The 97% Speak: Chris Edwards

January 21, 2015ByMindi Rosser

We interviewed Chris Edwards, copywriter and creative director and soon-to-be-published memoir author, who inspires people to be true to themselves and have the courage to make difficult changes in their lives. We spoke about his story of changing his gender, using his sense of humor during those awkward moments and creating his own successful rebranding campaign.

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