50/50 Initiative Changes The Ratio

January 27, 2015ByMindi Rosser

Heard of the 50/50 initiative? They are very much aligned with our mission at The 3% Conference, which is to continue changing the ratio of female creative leaders in the advertising industry. ADC is the first global membership organization to celebrate and award leaders in creative communications.

The 97% Speak: Chris Edwards

January 21, 2015ByMindi Rosser

We interviewed Chris Edwards, copywriter and creative director and soon-to-be-published memoir author, who inspires people to be true to themselves and have the courage to make difficult changes in their lives. We spoke about his story of changing his gender, using his sense of humor during those awkward moments and creating his own successful rebranding campaign.

The 3% Speak: Jen Ostrich on Coaching Creatives

January 12, 2015ByMindi Rosser

Jen Ostrich helps people get in touch with who they are to ensure they're living an authentic life. She specializes in coaching creative leaders. We spoke about her revolutionary approach to coaching, how she discovered her passion and how branding lies at heart of discovering your authentic self.

The 97% Speak: Glenn Cole

December 17, 2014ByMindi Rosser

Glenn Cole, Founder and Chief Creative Officer at 72andSunny, joins us today to discuss agency culture, gender equality in advertising, and unique pairings to create inspired work.

Crowd-Funding & Learning to Ask For What We Need: My Journey to the 3% Conference

December 9, 2014ByNicole Marquis

On a Tuesday morning, Creative Director Margaux Joffee published her GoFundMe Campaign, with a specific ask for close family, friends and colleagues to donate $12 to fund her 3% Conference ticket. What she wasn't prepared for was the response.

Roots and Shoots: Looking Back. Moving Ahead.

December 2, 2014ByNicole Marquis

It's important to look back at where we've come from and be thankful for our roots. And it's also important to not let those roots hold us back. No one illustrates that better than Account Executive and Texas native Ghada Soufan.

A 3% thanks giving story

November 25, 2014ByRebecca Rivera

Nancy Vonk and Laurel Stark Akman at The 2014 3% Conference

Being grateful is a powerful emotion for those experiencing it. But saying thank you is empowering for everyone involved. Ours can be a thankless industry, full of long hours and high expectations. We all battle feelings of self doubt. So we can all benefit from some genuine appreciation from time to time. Even the rock stars need a reminder that their hard work matters to someone.

The benefit of diversity... is diversity.

November 22, 2014ByKat Gordon

I received an email this week from an awesome female CD I hadn't heard from in awhile. She shared the good news that her small agency had just won a big piece of business, going up against larger agencies. She was most proud that they scored this win with an all-female pitch team and she wondered if it might make for a good blog post for 3%.

Trends: A Fireside Chat

November 19, 2014ByMindi Rosser

Sarah Granger, Ann Mack, 3 Percent Conference


Conference session recap by Mary Anne Sacco


Rewriting Women into History

November 12, 2014Bytiffany jonas

How women are changing history, business, and the world

Conference session recap by Gail Swanson

Sponsor: Digitas

Dyllan McGee (pictured below)