Valerie Moizel, Executive Creative Director/Partner at The Woo, explains why she's embracing the new normal of connectivity and not wallowing in guilt over having to constantly multitask between being a mom, a wife and a boss.
Guest post by Skyler Mattson, Managing Director of WONGDOODY about a recent panel that unearthed some great takeaways for anyone about how digital campaigns are changing... and how the same rules still apply.
We just launched a brand new website for 3%. Go ahead, take a look around (I’ll wait). Nice, huh?
Part of the unveiling of the site includes debuting our 2014 speaker lineup and agenda. From keynote speakers and panel discussions to CD/Client Bootcamps and fireside chats, this year’s conference provides a comprehensive two-day agenda that addresses the most significant issues impacting the creative world.
Guest post by Lauren Tucker, SVP and Director at The Martin Agency. Confidently poking your head through the glass ceiling can make it an easy target, and the very real fear of having it summarily cut off can be a more powerful reason for risk aversion than a mere lack of self-confidence. The threat of backlash, like water over time, will erode the hardest rock of female ambition.
I left the 3% Conference New York Road Show on May 8 feeling good. Another sold-out crowd showing their support for diversity in yet another corner of the U.S. Yet a mere 24 hours later, my bubble was popped.
The following is a guest post by Zuzy Martin Lynch, VP, Account Supervisor at CDM NY. Last week, I was able to attend my very first 3% Conference event when the 3% Roadshow hit NYC during Creative Week. Hosted by Ogilvy NY, the energy and creative talent seemed to flow out onto 11th Avenue.
Guest post by Mike Caguin, Chief Creative Officer of Colle+McVoy. We’ve long known that there aren’t enough women in creative departments. I am proud to work at an agency that has a respectable balance considering the industry averages. Overall leadership of my agency is 45 percent women and 16 percent within the creative group. Not bad, but not ideal. We strive to do better, and as Yoda would say, “Be better we must.”
Only 3% of all Creative Directors in advertising are women. In a world where women influence 80% or more of consumer spending, this is business suicide. The mission of The 3% Conference is to build the business case for diversity by championing female creative talent and leadership by offering content, community and professional development. Our movement includes: a 2-day conference in San Francisco; multi-city road shows throughout North America; a vibrant online community; a live Super Bowl event; a student scholarship fund; a creative award; and a business blog to support the crusade.
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