The 97% Speak: Glenn Cole

December 17, 2014ByMindi Rosser


Kat Gordon Interviews Glenn Cole of 72andSunny


Crowd-Funding & Learning to Ask For What We Need: My Journey to the 3% Conference

December 9, 2014ByNicole Marquis

On a Tuesday morning, Creative Director Margaux Joffee published her GoFundMe Campaign, with a specific ask for close family, friends and colleagues to donate $12 to fund her 3% Conference ticket. What she wasn't prepared for was the response.

Roots and Shoots: Looking Back. Moving Ahead.

December 2, 2014ByNicole Marquis

It's important to look back at where we've come from and be thankful for our roots. And it's also important to not let those roots hold us back. No one illustrates that better than Account Executive and Texas native Ghada Soufan.

A 3% thanks giving story

November 25, 2014ByRebecca Rivera

Nancy Vonk and Laurel Stark Akman at The 2014 3% Conference

Being grateful is a powerful emotion for those experiencing it. But saying thank you is empowering for everyone involved. Ours can be a thankless industry, full of long hours and high expectations. We all battle feelings of self doubt. So we can all benefit from some genuine appreciation from time to time. Even the rock stars need a reminder that their hard work matters to someone.

The benefit of diversity... is diversity.

November 22, 2014ByKat Gordon

I received an email this week from an awesome female CD I hadn't heard from in awhile. She shared the good news that her small agency had just won a big piece of business, going up against larger agencies. She was most proud that they scored this win with an all-female pitch team and she wondered if it might make for a good blog post for 3%.

Trends: A Fireside Chat

November 19, 2014ByMindi Rosser

Sarah Granger, Ann Mack, 3 Percent Conference


Conference session recap by Mary Anne Sacco


Rewriting Women into History

November 12, 2014Bytiffany jonas

How women are changing history, business, and the world

Conference session recap by Gail Swanson

Sponsor: Digitas

Dyllan McGee (pictured below)

Ageism: Advertising's (Even) Uglier Secret

November 8, 2014ByNicole Marquis

When a "plus" turns into "plussed out"

Conference session recap by Nicole Marquis

Sponsored by Swirl, Wells Fargo

If you can’t read this then you need to pay attention.

How To Be The Best Creative Director Ever

November 8, 2014Bytiffany jonas

Being a leader, creative, editor, cheerleader, curator, inspirer... and Jedi master

Conference recap by Shameka Brown Barbosa

Sponsor: VML

As the jam-packed room sat in anticipation, nervous energy filled the air.

What's Your Number?

November 8, 2014Bytiffany jonas

Tonya Peck, Chief Talent Officer at Possible, addresses the 3% Conference audience

What happened when one agency took the 3% challenge

Conference session recap by Laura Wolf

After last year's 3% Conference, a few of us at POSSIBLE were inspired to return to our agency and perform our own gender audit for com