Guest post by Martha Hiefield
Originally published on Ad Age.
Five Ways to Grow While Staying at the Same Company
It's Mother's Day this weekend. The national average of women who are moms is 80% while only 38% of women in the advertising industry have kids. Our industry is especially punishing to mothers. To be clear: we need agencies to be friendlier to ALL women, kids or not. We can't up the numbers of female CDs without solving for many things, motherhood included.
Introducing Side Hustles, a new series on the 3% Blog where we'll regularly profile creative women's pursuits outside agency walls. Side Hustles will feed our creativity in novel ways and remind us to dream big about the light and heat we bring into the world. Are you hustling? Let us know! Email rebeccabwrites [at] gmail [dot] com.
I recently received an email from a female creative I’ve never met. She included a link to her portfolio and asked if I thought she “had a shot” at winning in The One Show’s One to Watch competition.
Truth? I didn’t look at her portfolio. But I did respond that YES, I thought she had a shot and she should definitely nominate herself.
This essay appears in the newest issue of Advertising Creative: Strategy, Copy & Design by Jean Grow and Tom Altstiel. 3% Founder, Kat Gordon, contributed it as a "War Story" to showcase the many failures we face in advertising. We're good at crowing about our successes, but it's important for emerging creatives to know that some days will suck.
#OscarsSoWhite dominated headlines about the Academy Awards this year, but perhaps we should also call the awards show #OscarsSoMale.
Martha Hiefield on diversity's link to workplace innovation.
A majority of women felt this year's Super Bowl ads were more respectful to women. But we've still got a ways to go when it comes to respecting women behind the scenes.
Carrie Ingoglia on the importance of female peers.
A look back to Dame Stephanie Shirley, the most successful tech entrepreneur you've never heard of, who helped pave the way for the modern working woman.