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Back by popular demand… the 3% Conference is again looking for a few good recappers!
We are excited to announce our winners of the Student Scholarship Program for 2014.
Do you know a man or woman who has done something above-and-beyond the ordinary this year to help bump the 3% number upward? If so, then nominate him or her for The Three Cheers Award. We created this award to showcase how one individual can -- and does -- make a difference.
How can you convince your agency management that it's worth it to send you to The 3% Conference? Here's how.
In one conversation at the 3% Conference, student volunteer Colleen Shaw got the boost she needed to pursue production. Today, she's a director using her camera to give a voice to a 20-year old ex-athlete who, due to locked-in syndrome, can't utter a word.
We need to change the name of our conference.
I've been wanting to type those words for three years now. And today I have the privilege of doing so.
The 3% Conference just released some research that shows that female CDs now comprise 11% of the field. That's more than a three-fold increase and worthy of celebration.
The 3% Conference is proud to announce the second year of our student scholarship competition and a brand new sponsor of this initiative: Adobe! Last year we received dozens of impressive submissions including the one above, submitted by Chloe Cotoulas and Andrew Sampson, two of our 2013 winners. Read on to find out what this year's creative challenge is.
Women account for more than 80% of consumer spending, yet only 3% of creative leadership is female. Does this create a virtual blind spot in advertising campaigns? And does it mean that ads created by men for women are doomed to fall into a hit-or-miss situation — no matter the testing?
I just devoured this memoir while flying to and from our Salt Lake City road show. So many things made it personally relevant: the author lost his mother at age 4 (like I did), he was orphaned in Ethiopia (like my adopted nephews), and he loves diversity, in and out of the kitchen, also like me.
Elaine Totten Davis' impressive scar has an equally impressive story.