In one conversation at the 3% Conference, student volunteer Colleen Shaw got the boost she needed to pursue production. Today, she's a director using her camera to give a voice to a 20-year old ex-athlete who, due to locked-in syndrome, can't utter a word.
We need to change the name of our conference.
I've been wanting to type those words for three years now. And today I have the privilege of doing so.
The 3% Conference just released some research that shows that female CDs now comprise 11% of the field. That's more than a three-fold increase and worthy of celebration.
The 3% Conference is proud to announce the second year of our student scholarship competition and a brand new sponsor of this initiative: Adobe! Last year we received dozens of impressive submissions including the one above, submitted by Chloe Cotoulas and Andrew Sampson, two of our 2013 winners. Read on to find out what this year's creative challenge is.
Women account for more than 80% of consumer spending, yet only 3% of creative leadership is female. Does this create a virtual blind spot in advertising campaigns? And does it mean that ads created by men for women are doomed to fall into a hit-or-miss situation — no matter the testing?
I just devoured this memoir while flying to and from our Salt Lake City road show. So many things made it personally relevant: the author lost his mother at age 4 (like I did), he was orphaned in Ethiopia (like my adopted nephews), and he loves diversity, in and out of the kitchen, also like me.
Elaine Totten Davis' impressive scar has an equally impressive story.
When J.J. started directing commercials, she was told it was “impossible” to be a woman in comedy, because women just aren’t seen as funny. She also was told that as a diversity hire, she'd have an easier time booking jobs she didn't deserve. So is it an advantage to be a female or not? J.J. gives us the scoop.
A recent study shows that female executives who push for the promotion of women and non-Caucasians suffer when it comes to their own performance reviews. So if you're a woman who wants to support the advancement of qualified women, what do you do? Here's a novel idea.
We women could benefit tremendously if more men understood the 3% movement, how it helps us, and ultimately how it helps them too.
Girlpower ads are powerful opportunities for conversation with the kids in our lives. Surprisingly, know what else is? The work we do at our agencies. Here's why.