Heard of the 50/50 initiative? They are very much aligned with our mission at The 3% Conference, which is to continue changing the ratio of female creative leaders in the advertising industry. ADC is the first global membership organization to celebrate and award leaders in creative communications.
We interviewed Chris Edwards, copywriter and creative director and soon-to-be-published memoir author, who inspires people to be true to themselves and have the courage to make difficult changes in their lives. We spoke about his story of changing his gender, using his sense of humor during those awkward moments and creating his own successful rebranding campaign.
Jen Ostrich helps people get in touch with who they are to ensure they're living an authentic life. She specializes in coaching creative leaders. We spoke about her revolutionary approach to coaching, how she discovered her passion and how branding lies at heart of discovering your authentic self.
Glenn Cole, Founder and Chief Creative Officer at 72andSunny, joins us today to discuss agency culture, gender equality in advertising, and unique pairings to create inspired work.
On a Tuesday morning, Creative Director Margaux Joffee published her GoFundMe Campaign, with a specific ask for close family, friends and colleagues to donate $12 to fund her 3% Conference ticket. What she wasn't prepared for was the response.
It's important to look back at where we've come from and be thankful for our roots. And it's also important to not let those roots hold us back. No one illustrates that better than Account Executive and Texas native Ghada Soufan.
Being grateful is a powerful emotion for those experiencing it. But saying thank you is empowering for everyone involved. Ours can be a thankless industry, full of long hours and high expectations. We all battle feelings of self doubt. So we can all benefit from some genuine appreciation from time to time. Even the rock stars need a reminder that their hard work matters to someone.
I received an email this week from an awesome female CD I hadn't heard from in awhile. She shared the good news that her small agency had just won a big piece of business, going up against larger agencies. She was most proud that they scored this win with an all-female pitch team and she wondered if it might make for a good blog post for 3%.
Conference session recap by Mary Anne Sacco
How women are changing history, business, and the world
Conference session recap by Gail Swanson
Dyllan McGee (pictured below)