Blog

Taking the Pulse: The Latest Research on Gender Equality in Advertising

December 4, 2016ByLaura Wolf

Erin St. Onge Carpenter, 3% Conference Chief Knowledge Officer, discusses the latest research on gender equality in advertising

Key insights from in-depth research on what we know, what we don’t, and the questions we need to ask on gender equality in advertising. Recap by Melissa Beseda.

Emerging Creative Track

November 30, 2016ByLaura Wolf

The Next Creative Leaders panel at the 2016 3% Conference Emerging Creative Track

The 2016 3% Conference Emerging Creative track covered creative briefs, solutions, and presentation skills for (and from) tomorrow's creative leaders. Recap by Jessi Brown.

Panel: Track Takeaways

November 29, 2016ByLaura Wolf

2016 3% Conference Track Takeaways Panel

Key learnings from The 3% Conference's four tracks—Manbassadors, HR/Talent, Emerging Creatives, and Creative Directors—recapped by Christian Jaekle.

Closing Keynote: Women And People Of Color In Advertising: Here’s What You Do Next

November 29, 2016ByLaura Wolf

Cindy Gallop delivered 5th annual 3% Conference closing keynote, Women And People Of Color In Advertising: Here's What You Do Next

Frustrated by the incremental rate of change in the ad industry, Cindy Gallop wants to see ACTION. And she told 3% Conference-goers how.

Fireside Chat: The Cure for Answeritis

November 27, 2016ByLaura Wolf

Fireside Chat: The Cure for Answeritis with Steve Almond and Kat Gordon at the 2016 3% Conference

In advertising, how often are we handed a brief with a problem and in our desire to get right to the answer, we forget to ask the right questions? Steve Almond and Kat Gordon discuss at the 2016 3% Conference how to protect your problem-solving powers and find solutions outside the office in strange and wonderful ways.

Fireside Chat: What Are You Gonna Do About It?

November 22, 2016ByLaura Wolf

Marley Dias and Diane Jackson at the 2016 3% Conference during the What are you Going to do About it? fireside chat.

What are you gonna do about it? Marley Dias, founder of the #1000BlackGirlBooks movement, has a story so inspiring that Kat Gordon based the theme of the 2016 3% Conference on it.

My Year of Whittling

November 19, 2016ByLaura Wolf

Kelly Fredrickson shared with the 2016 3% Conference how she took away all but the essential and become the poster child for less being more.

Can eliminating things make your life feel more expansive? Kelly Fredrickson shared with the 2016 3% Conference how she took away all but the essential and become the poster child for less being more.

Opening Keynote: Onlyness: Make Your Ideas Powerful Enough to Dent the World

November 19, 2016ByLaura Wolf

Nilofer Merchant delivers opening keynote on Onlyness at The 2016 3% Conference

Nilofer Merchant, Fellow at The Martin Prosperity Institute and author of the upcoming book “Onlyness," shared with the 2016 3% Conference a new construct for how to triumph over the status quo.

Keynote/Fireside Chat: Originals: How Non-Conformists Move the World

November 16, 2016ByLaura Wolf

Originals: How Non-Conformists Move the World

Adam Grant, author of New York Times bestseller "Originals," shares compelling stories and research at The 3% Conference about how those who don’t fit the mold are often the ones to break it.

Moving Beyond Our Fear in the Wake of 3% and the Election

November 14, 2016ByLaura Wolf

After being inspired by badass women for two days at The 3% Conference, Melissa Beseda realized that the real work begins back at our offices. But now, sentenced to a Trump presidency for the next four years, what do we do?

Pages