Embracing business acumen helps creatives get a seat at the table.
Max Rutherford, Vendor Partner Diversity Director at GSD&M, shares his view of diversity, why it's critical for agencies to hire diverse vendor partners, and why we shouldn't let the naysayers get us down.
It's that time of year again. As the drumbeat starts to build for the annual fall conference, we put out an APB to the ad world, asking you to tell us: who this year moved the needle forward for diversity in advertising? We're not looking for agencies, but for individuals. We honor one man and one woman who has done something in the last calendar year to make a difference.
Not flying the flag of being a woman got me work. Flying the flag did not. What was up with that?
We've shaken things up a little this year with our Student Competition.
OLD WAY: students work in teams
NEW WAY: entrants have the option to enter as a team or as an individual
OLD WAY: students submit poster art
NEW WAY: students submit a one-minute video
Andrea Saparoff visits Eleven and discovers what makes this gender-balanced sound studio successful.
As a mentor to other female creatives, I have a responsibility to tell the story of Peep Show.
When you're doing pro bono advertising, you're not only putting your professional skills to work for the greater good, you're also building your portfolio and your network. It's not entirely selfless, since pro bono can pay off big time.
More women believe they have the freedom to speak out and make themselves heard.
The most challenging design brief of my life: my daughter’s gravestone.